Welcome to Virtual Live Racing
A new revenue stream for your track at no expense to you
Virtual Live Racing
We provide a global first in digital racing product innovation where virtual races are based on real race tracks, such as Ascot.
The commercialisation of race databases into virtual content provides growth revenue streams and cash flow for our racetrack clients.
At VLR we love racing and that's we're giving back to racing! We're giving tracks a percentage of our handle in the form of a levy. This can be used by the racing industry for race stakes, or even if they deem appropriate, help the injured jockeys fund or support other staff within the racing industry.
Benefits for our partners
Virtual Live Racing delivers Digital Product diversification which allows partners access to the lucrative global live racing betting market and other international markets. With enhanced media rights, sponsorship supply chain, new consumer audiences of generation Y and Z, your revenue growth opportunities can reach new heights.
We Are A Member Of The WoTA
WoTA (World Tote Association) is the prestigious global organisation that brings together leading pari-mutuel/Tote operators to promote and support the horseracing industry in a socially responsible and sustainable manner.
Benefits For Track Partners
The Virtual Software suite of products are a global first in virtual live racing product digitalization and innovation where virtual races are based on real live race events.
The VS Virtual Live Racing Products historical race databases are anonymised and encrypted so that outcomes cannot be known before the race being run, thus providing the highest levels of integrity and immersive player experience.
Virtual Live Racing delivers digital product diversification which allows partners access to the lucrative global live race betting market and other international markets. With enhanced media rights, sponsorship supply chain, new consumer audiences of generation Y and Z, your revenue growth opportunities can reach new heights.
New risk-free revenue stream
Free service for the track, we build the tracks at our own expense
A new revenue stream for the track
Omni-channel content distribution
24/7/365 Always on demand content
Enhanced brand visibility
If you’re looking for a new revenue stream and a racetrack looking to digitize your racing content to deliver a no cost risk-free and new revenue growth opportunities via a global platform and distribution network 24 hours a day, 7 days a week, 365 days a year. Get in touch today!
74 King Edward Road
Isle of Man